Marketing Insurance News
Ahm Falls Into Medibank's Arms
Tuesday December 9, 2008
THE march towards a private health insurance sector dominated by just four or five large players gathered pace yesterday after an overwhelming vote in favour of a merger with Medibank Private by Australian Health Management's members.Boss Of 2008 Has True Heart
Friday September 12, 2008
PEOPLECARE Health Insurance chief executive Michael Bassingthwaighte was last night declared the 2008 Illawarra Boss of the Year.Museum Receives Boost
Friday July 11, 2008
SHANNONS Insurance has come on board as a platinum sponsor of the Australian Motorlife Museum which will soon open.Let's Save The World Together ...
Thursday July 10, 2008
SOME of the biggest names in corporate Australia are lining up to take part in a collective marketing push to persuade shoppers to go green.Tax Relief Heads List Of Goodies
Wednesday May 7, 2008
BUSINESSES will pay at least $1 billion less to the Victorian Government over the next four years after new tax cuts and changes to workplace insurance premiums.Opt-out Insurance Becomes A Super Trap
Saturday March 15, 2008
THE arrival of two nondescript letters from Prime Super initially sparked little interest in the Richards household.Profits Plunge As Insurers Ignore Their Own Warnings
Friday March 14, 2008
EARLY this decade it was the insurance companies that broke from the generally conservative business pack and started making lots of noise about climate change and its potential to increase natural disasters.Gremlin Behind The Walls
Saturday February 23, 2008
SUBSTANDARD guttering threatens to cause water damage to thousands of new homes and create a legal and insurance minefield.Only Quality Firms Can Go The Distance
Friday July 20, 2007
THREE businesses have featured as qualifiers in the Fastest Growing Awards for the past nine years. MAP Marketing's Maria Charlton said the performance of all three had been outstanding.Westpac Goes Sustainable But Beware Of The Greenwash
Thursday July 12, 2007
WESTPAC will become the first large Australian company outside the energy sector to hitch its entire mass marketing strategy to its community and green credentials, although there were warnings this week of unprecedented levels of corporate greenwash headed the public's way.No To Stw: Carat Keeps $40m Media Deal
Thursday April 19, 2007
INSURANCE Australia Group has blown the ambitions of STW to stitch up the insurer's entire communications business by awarding its $40 million media buying and planning contract to the incumbent, Carat Media.Reputation Is Everything In The Good Times And The Bad
Thursday November 16, 2006
The right image can be the best insurance, but it goes deeper than spin, writes Peter Verhezen.It Pays To Be Pink
Sunday October 8, 2006
The pink ribbon campaign has brought breast cancer into the public spotlight. But has it left other killers in the fund-raising shadows? William Birnbauer reports on a marketing triumph.Volunteers Plea For First Aid
Sunday September 24, 2006
ST JOHN Ambulance will next week launch an unprecedented marketing campaign in a desperate bid to maintain its volunteer first aid services across the state.Real Deal Has Iris Eyes Smiling
Saturday September 16, 2006
THE Illawarra Regional Information Service has secured a major contract to conduct market research for a new insurance company targeting the Australian market.Penalty Tax On Health Brings In Extra $1b
Tuesday August 22, 2006
IT IS the tax increase the Federal Government is not telling us about. This year up to 500,000 people may be forced to pay an extra 1 per cent of their incomes in tax as a penalty for not having private health insurance.Motoring's Golden Age
Wednesday August 2, 2006
For the over-50s, it pays to do your own research on insurance premiums and ignore the hype.Car Users Forced To Downsize
Saturday April 8, 2006
THE EFFECT of rising fuel prices continues with more than 10 per cent of Australian motorists having traded in their four-wheel-drive or large eight and six-cylinder vehicles in an effort to reduce growing fuel costs, according to figures released Friday by insurance provider Budget Direct.Nrma Unlikely To Set Up Rival, Says Iag
Friday March 24, 2006
INSURANCE Australia Group wrote to investors yesterday assuring them that NRMA Motoring Services was unlikely to set up a rival insurer.Insurance Shopping Improves Financial Health
Sunday February 26, 2006
It's time for a check-up, writes Debra Cleveland, to avoid paying for things you don't need.