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2003

Marketing Insurance News

We Need To Talk: Building A Relationship With Women

Saturday March 22, 2003
Three years ago, marketing specialist Amanda Stevens was unpacking books in her new home. She flicked open Dr John Gray's guide to the sexes, Men Are from Mars, Women Are from Venus, and had what she calls ``a blinding flash of the obvious".

As A Marketing Stunt, Demon Sponsor Hits A Subterranean Low

Wednesday March 19, 2003
No shortage of tripe as roll models ham it up.

$5000 Share Offer To Promote Promina Float

Monday March 10, 2003
Royal & Sun Alliance will attempt to boost demand for the $2 billion float of general insurance, life and superannuation group Promina by offering its three million customers a guaranteed allocation of $5000 worth of shares.

Royal Clients Face Float Hard Sell

Saturday March 8, 2003
Royal & SunAlliance will attempt to boost demand for the $2 billion float of general insurance, life and superannuation group Promina by offering its three million customers a guaranteed allocation of shares worth $5000.

Frankie And Johnnie Are Afraid To Part

Friday March 7, 2003
Insurance can't be that sick, says Christine Lacy.

Royal & Sun Readies Local Float

Friday March 7, 2003
Retail investors will finally get a chance to support what might be the biggest sharemarket float of 2003, with troubled British insurer Royal & Sun Alliance saying last night it would begin marketing the estimated $2 billion float of its Australasian operations next week.

Rsa Float Kicks Off After Big Uk Loss

Friday March 7, 2003
Retail investors will finally get a chance to support what might prove to be the biggest sharemarket float of 2003, with troubled British insurer Royal & SunAlliance saying last night it would begin marketing the estimated $2 billion float of its Australasian operations next week.