Marketing Insurance News
Sponsors Get A Sporting Chance
Saturday April 26, 2003
In a difficult marketing climate, the value of sponsorship as an alternative source of sporting revenue is growing. Roy Masters reports.Insurance Premiums Rocket . . . But Show To Go On
Friday April 25, 2003
What shoots 70 metres into the air at 160kmh and experiences more G-force than the space shuttle? Eleven-year-old Murray Lambert, who braved the fabled Slingshot ride at the Royal Easter Show.Promina Pitched To Customers
Thursday April 17, 2003
The hard sell for the $2 billion float of financial services and general insurance group Promina has shifted to the company's 5 million policyholders amid predictions the float will get a lukewarm response from mum and dad investors.Promina Push Targets Policyholders
Thursday April 17, 2003
The hard sell for the circa $2 billion float of financial services and general insurance group Promina has shifted to the company's customer base of 5 million policyholders amid predictions that the float will get a lukewarm response from investment-shy mum and dad investors.Costly Cure
Wednesday April 9, 2003
After being locked into private health insurance, members are getting sick of the premium increases, reports Leeanne Bland.Promina Pleased With Float Progress
Monday April 7, 2003
After a week of marketing, the Promina insurance group says it has received a satisfactory response to its $2.1 billion public float.