Marketing Insurance News
Only Quality Firms Can Go The Distance
Friday July 20, 2007
THREE businesses have featured as qualifiers in the Fastest Growing Awards for the past nine years. MAP Marketing's Maria Charlton said the performance of all three had been outstanding.Westpac Goes Sustainable But Beware Of The Greenwash
Thursday July 12, 2007
WESTPAC will become the first large Australian company outside the energy sector to hitch its entire mass marketing strategy to its community and green credentials, although there were warnings this week of unprecedented levels of corporate greenwash headed the public's way.